In the past three months, WeChat has had an average of 19 million daily active users in the United States, according to analytics firms Apptopia.Įxpats, who are adept at working around oppressive firewalls in their home country, are preparing backup plans while in America. Tencent's social network platform WeChat is one of the winners during the pandemic, benefitted from the traffic boost due to the stay-at home orders. Tencent says WeChat mini programs grew to 450M DAUs in 2021, up 12.5 on 2020, and WeChats search feature gained 200M MAUs in 2021, despite Chinas. The ban will cut off far more than the up to 6 million Chinese people who live in the United States. WeChat, which had 1.2 billion monthly active users (MAUs) in the December quarter, doubled the video length for its Instagram -style WeChat Moment service to 30 seconds, from the previous. “I’m living in constant fear now thinking I might get disconnected with friends and families.” tencent wechat yoy 450m daus wechat Tencent says WeChat mini programs grew 12.5 YoY to 450M DAUs in 2021, and WeChat’s search feature gained 200M MAUs in 2021, despite China’s crackdown Source Keep visiting for the latest news and updates. I feel I’m targeted by Trump,” said Tingru Nan, a Chinese graduate student at the University of Delaware. Most popular messaging apps in the United States, including Facebook Messenger FB.O, Whatsapp and Telegram have been blocked in China. WeChat, owned by Chinese internet giant Tencent Holdings Ltd 0700.HK, is popular among Chinese students, expats and some Americans who have personal or business relationships in China. Yang Zhida, the head of news feed department at Tencent Platform and Content Group (PCG), said that Kaidian’s revenue would grow by 300% in the coming year.The messenger app WeChat is seen next to its logo in this illustration picture taken August 7, 2020. Ads on Kandian are classified as social ads, according to local business news outlet Yicai, citing an insider familiar with the situation. Therefore, Tencent bets bigger on in-feed ads which are more flexible and user-tailored. In contrast, media advertising revenues slumped at double digits, down 28% year-on-year, under a macroeconomy slowdown. Social and other advertising revenues in the third quarter were RMB 14.7 million, posting a 32% year-on-year increase, driven by WeChat Moments ads and mobile ads. Revenues from online advertising have become the new cash cow for Tencent. In contrast, ByteDance’s AI-powered news aggregator Jinri Toutiao has around 120 million DAUs, while Baidu’s mobile app, which provides news feed and online search function, hit 189 million DAUs as of September.īehind the hot competitive news feed sector, Tencent and its competitors are trying to monetize the huge user pool they own. Tencent says that after the integration and launch of Tencent Kandian, the platform already has 185 million daily active users (DAUs). With the move, Tencent expects to develop its news feed service provider Kandian to retain and provide information to over 1 billion Tencent’s users. Moreover, Tencent has also launched two standalone apps, news aggregator Kandian Kuaibao, and Kandian Video, in addition to a mini program for WeChat dubbed Kandian Livestreaming. Tencent Kandian combines content from previous platforms QQ Kandian, Tiantian Kuaibao, and QQ Browser’s news feed.Īfter the overhaul, Tencent Kandian now provides its users with a mix of content including articles, pictures, videos, live streaming, and columns from Tencent’s ecosystem of apps and platforms. Tencent Kandian is currently available on WeChat, messaging tool QQ and QQ Browser. Chinese social powerhouse Tencent has unveiled a cross-platform news feed service called Tencent Kandian, the company announced Monday, raising up the rivalry with other competitors offering news feed on their applications such as Tiktok owner ByteDance and search engine Baidu.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |